Every Client is Different

Bates Strategy Group offers a wide range of services from fine tuning sales and marketing efforts to product management processes. Because we understand that program execution and speed-to-market are critical to the success of technology firms, we approach every client and engagement with the perspective of balancing strategic planning with tactical execution.

Services Offered

The services and value we can offer to your company include:

  • Marketing and strategy plan development
  • Market analysis (SWOT, targeted marketing, competitive analysis, positioning)
  • Message development and testing
  • Leadership, team and management development
  • Marketing organizational structure development
  • Go-to-market planning and execution
  • Channel plan development and execution
  • Product management planning and process development
  • Analyst and press relations management


We can help your company focus on creating continuity and synergizing messaging – every step of the way from corporate identity to product positioning. We understand how clarifying your marketing strategy is critical to rapid growth and substantial market penetration. The old saying, “you can’t get there from here if you don’t know where here is,” embodies the services we can offer you. We’ll work with your company to define your core competencies, analyze potential markets, evaluate competitive environments, and develop tactical plans and help you execute them.

How We Work

Our work with clients often starts with a tactical need to “get something done and out the door,” and often moves to a strategic partnership that results in creating comprehensive, go-to-market strategies.

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