Can you believe it? We prefer Face to Face…
…meetings that is..
Yep, that is what a Forbes survey of over 760 business executives said in June 2009. “While web-, video-, and teleconferencing have their role, they cannot substitute for human interaction when it comes to accomplishing certain business objectives.
They pointed out that “… traveling to meet clients, convening teams and the motivation born of live exchange-as a crucial element to their success.”
We probably all knew this, but face-to-face is all about the ability to read another person (77%), and being the best for persuasion (91%), leadership (87%), accountability (79%) and decision making (82%).
And yep, it is necessary for effective teamwork (80%) and the down-time at in-person conferences builds stronger client bonds (81%).
Ok - so yes, there are times we all just want the facts and just the facts. So give it to me in a webinar so I can double and triple task. Then I can just tune in to hopefully get the major bullets out of the meeting.
All the more reason to make sure we use a mixture of web, social media tools and the real in person relationships to make it all happen.
Tags: Communicate, Consultative Selling, Conversation Marketing, Customers, Forbes, Sales, Svenneby, Telling Stories, Value Messages